AI as accelerator, not a substitute for judgement

AI can draft HTML and copy fast. It can also sound confident when wrong. Your job is to compress draft time, not compress responsibility.

Drafting = getting words and structure on the page.
Deciding = what is accurate, on-brand, safe, and usable for real visitors.

Risk map (read once)

Area	What goes wrong	Quick check
Truth	Wrong dates, prices, contact details	Read aloud what matters
Structure	Skipped headings, missing landmarks	Tab + glance at h1–h3
Privacy	Pasting secrets into cloud tools	Policy + common sense
Tone	Generic or excluding language	Would your audience recognise this voice?

Example — hero heading (1 minute)

AI returns a cheerful hero with the page topic as <h2> because it guessed the logo was “top.” If “Volunteer clean-up day” is the real topic, promote it to <h1>. Fix button text: Register, not Click here. Speed from AI; judgement from you.

Do this — three pre-publish checks (10 minutes)

List three things you would always verify before publishing AI-written HTML for a public work page. For each, add one sentence why it matters.

Format:

1. ___ — Because …
2. ___ — Because …
3. ___ — Because …

Ideas: heading structure · contact details · link text · contrast at a glance · third-party embeds.

Stretch: Add a fourth about tone and when you would ask a human reviewer.

Say this in a meeting

“AI helps me draft faster; I verify structure and facts before publish.”

That sets realistic expectations about review time.

Check

• Your three checks are specific enough to do next week
• You can separate draft speed from accountability

What's next

Next up: Creative director — brief, taste, acceptance criteria